The first series of notes on our BTT class:

*Once you have a business, make sure that someone else doesn't already have the same name
*If they do, you could be sued for infringement
*Try and see if someone has your business name
*The most common form of advertisemnt is on the web
*You want to make sure that you have an accessible URL
*Make sure if you have a business name, it has a prescence
*Go to "domaintools.com", and you can do a URL/domain search to find out if existing businesses have the same URL
*"internic.ca" and "domain.ca" are other domain finders
*".net" and ".org" typically refer to non-profit websites